During the month of May, One Free pair of U-Pins* for Retail orders of $75 or more
*Eligible U-Pins are the 6 brand-new styles being released on May 1, while supplies last.
Selection of free U-Pins for qualifying orders will be presented during final checkout.
I came across this post this morning--it really says what I feel is going on much better then I could!! Please click on the link and go read the entire post--it is not that long--but very informative!!