This is something that has bothered me for quite a while now. And I am beginning to notice it more and more. Large companies that get us to buy something in order for them to give to a charity or cause. I can understand it when the little independent reps do it—they do not have extra money to just give away and they will not be able to take it off their income taxes in all probability. The large companies (I will not mention any names here but I am sure you all know who they are) not only are assuring themselves of increased sales and get the donation as a tax write off, but in my opinion are actually taking advantage of the consumer. These companies can well afford to just give to these causes without us pitching in!! Not all of them do it—granted these are smaller companies-but all they do is mention that part of their profits is given to one cause or another. I have much more respect for these companies and will buy from them if I happen to have the extra funds. I also donate directly to charities if I have the extra funds.
I wonder what would happen if instead of buying the products “for charity” we sent the amount to the charity itself that we would have spent on a product that we might not have purchased anyway. Would these large companies still give? I’d like to think so, but somehow I doubt it. This seems to be a big advertising plan on their part.
Have you ever wondered about this? I’d love to hear your opinion.
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